Owned-IP synthetic persona — end-to-end operations

Context

A client commissioned a synthetic on-screen persona on rights they owned outright. The mandate covered identity design, voice, social presence, deal flow, and payout infrastructure.

Brief

Build a credible synthetic persona with a defined editorial line and a publication cadence that could sustain monetization within twelve months. No misrepresentation of the persona's nature. Discretion on the production side as a structural requirement.

Approach

1. 01Defined the persona — name, biography, editorial scope, visual language.
2. 02Built the production pipeline for image and short-form video.
3. 03Launched on two platforms in month two. Added a third in month seven.
4. 04Operated deal flow, compliance review, and monthly payouts to the IP holder.