Hospitality group — daily editorial Instagram

Context

A European hospitality group with seven properties had a dormant Instagram account run sporadically by property managers. The board wanted a single editorial standard across the group.

Brief

Centralize the Instagram operation under a single editorial line. Lift engagement to a level that justified the marketing spend, and create attribution between channel activity and bookings.

Approach

1. 01Defined a single editorial line across all seven properties.
2. 02Built a production cadence — daily editorial, weekly long-form video.
3. 03Installed an attribution layer linking channel posts to booking pages.
4. 04Operated the channel for eight months; renewed with reduced scope.